Tebra
We broaden Tebra’s web technology, branding, and processes to achieve a newfound impact on marketing.
New headless tech stack accelerates web growth & performance
We introduced a headless tech stack, seamlessly integrating it with an existing architecture. This allows Tebra to swiftly launch new web initiatives with significantly enhanced functionality, faster load times, and improved user experiences.
Microsite for PPC
We created a dynamic paid landing page environment for different offerings and audiences.
Product Tour
We expanded the customer journey with a self-serve product tour.
Resource Library
We developed a centralized resource library for prospects to learn and self-educate.
Help Center
We reskinned the help center for a better branded customer experience.
Customer Community
We created a customer portal to build a stronger customer usage and loyalty.
We helped Tebra design and build a media platform
An owned media strategy can free a SaaS company from paid ad dependency by becoming a destination source for relevant industry content. This means better SEO, better brand equity, and lower ad spend. As part of this initiative we designed a new sub-brand with expanded logo, colors and illustration styles to support the new strategy. Then designed and built the new content platform using Next.js which created an easy to use editorial experience while being lightning fast for readers.
Designing the visual style of a media site needed more than just following brand guidelines to hit performance targets. We boosted readability and shareability by adding engaging visuals to each article.
We helped migrate Tebra's legacy websites
Tebra needed to migrate traffic from a legacy website to a newly branded Tebra.com site. We spearheaded this initiative, overseeing planning, mapping redirects, and executing the overall migration. Additionally, we managed all technical SEO efforts on Tebra.com and The Intake (their owned media platform). The result? A dramatic increase in organic traffic volume, value, and rankings in 2024.
Building an end-to-end campaign experience
We worked with the Tebra marketers to create program campaigns that maintain a unique, yet consistent creative style, seamlessly shared and dispersed across various channels and touchpoints. This approach enables SaaS companies like Tebra to establish a cohesive campaign identity, creating a unified and connected marketing flow that better resonates with prospective audiences.
Organic social
Multi-channel creatives for social awareness
Organic content
Visuals and infographics for a variety of supporting content
Paid ads
Stylized ads for various platforms and sizing
Landing page
Unified landing page that follows brand experience
eBook
Asset delivery in the unique campaign look and feel
Automating & accelerating ad creation
Whenever possible, we like to use a campaign production template system that allows the creative team to deliver assets at a faster pace. This empowers SaaS companies to move swiftly, launch more campaigns, and achieve better performance results.
Infusing Tebra's creative production with dynamic motion
Animations were a missing creative puzzle from Tebra’s design stack. Many clients use animations to achieve better engagement, higher conversions, and lower CPC. By introducing animation capabilities and demonstrating their rapid production, animations have now become a growing part of their go-to-market strategy.
The Mozaiq team, by far, has been the best "agency" experience of my career. I know it's trite to say an agency is a "real partner," but they actually are. The work ethic combined with the knowledge, practical experience and genuine enthusiasm around each project has been unique. Kudos to you for building this. I'm really impressed.
